OK, so you have a great website, quality video, great content, you’ve spent a ton of money on PPC campaigns and Social Media and there is even a measurable rise in visitors to your site and Facebook Likes….it’s all looking good right? Hmmmm not exactly…statistically, less than 2% of visitors to your site will actually make contact, so more than 98 in every 100 wont and have just come to your site, maybe looked at a few pages and within the time it takes to click a mouse have gone forever!